BANILA CO’s Mission and Beginnings
BANILA CO was born in 2005 with the mission to revolutionize skin care practices while catering to the lifestyle needs of today’s women. Taking a skin-first approach to everything, the Korean beauty brand fully understands the importance of self-expression through makeup, and that skin health doesn’t need to be compromised for the sake of it.
In 2017, BANILA CO proudly presented the new brand motto “Skincare For Makeup” to represent not only its original ideals, but also its evolution to accommodate different skin care needs with new product lines and formulations. As one of the leading brands in K-Beauty, BANILA CO isn’t afraid of change and promises to develop products for all skin types and concerns, pushing for streamlined and adaptable skin care that delivers real results.


Clean It Zero - BANILA’s Way of Cleansing
Always putting skin first, BANILA CO truly values the art of double cleansing – a routine that consists of an oil cleanser to remove makeup and dirt, followed by a foaming cleanser to thoroughly remove residue and impurities. Performing the duty of double cleansing with one product, BANILA CO’s Clean It Zero Cleansing Balm is, as the brand puts it, “designed to worship your skin” and make “your nightly struggle at the sink a million times easier.”
Heralded as BANILA CO’s hero product, the hypoallergenic Clean It Zero Cleansing Balm is an award-winning cleanser and also the brand’s all-time bestseller. It’s not hard to see why the innovative BANILA Cleansing Balm has amassed a cult-following among skin care enthusiasts around the world. The Clean It Zero Cleansing Balm Original formula boasts a balmy, sherbet texture that instantly melts on skin and gently dissolves makeup and impurities, making the process of removing heavy eye and lip makeup a breeze. Aside amazing cleansing power, BANILA CO’s Cleansing Balm provides a thorough and refreshing cleansing experience that doesn't strip skin of moisture or leave it feeling taut. Its formulation also offers skin benefits, thanks to botanical extracts derived from Vitamin C-rich acerola, skin-firming rooibos, soothing angelica, and bamboo to purify pores and moisturize skin.
How do you use the Clean It Zero Cleansing Balm? Use the enclosed spatula to scoop a generous amount onto dry skin, and then gently massage the product onto face and neck using fingertips. As you massage it in, the balm will melt into a lightweight oil texture to quickly dissolve makeup and impurities. Finally, rinse thoroughly with warm water to reveal clean and supple skin.
Following the success of the original edition, BANILA’s Clean It Zero line launched four other versions to cater to different needs. Suitable for all skin types, the Clarifying version is infused with jojoba and tea tree oils alongside AHA, BHA and LHA to gently exfoliate skin. Suitable for sensitive skin, the Purifying version is enriched with seven ECOCERT-certified, stress-relieving herbal extracts including centella, Baikal skullcap root, Asian knotweed, Chinese licorice, green tea, rosemary leaf and chamomile. The Revitalizing version offers a boost of antioxidants with a blend of resveratrol, grape seed extract and olive oil to not only brighten complexions but also protect skin from free radicals. The Nourishing version adds luxurious ginseng berry and royal jelly to deeply moisturize dry skin.
Popular among women in their 20s and 30s, the Clean It Zero Cleansing Balm is hailed as a must-buy by many bloggers and magazines. According to BANILA CO, a Clean It Zero Cleansing Balm is sold every 3.1 seconds globally!


BANILA’s “Skincare for Makeup” Philosophy
BANILA CO’s “Skincare for Makeup” philosophy doesn’t translate to skin care products that act as makeup, but rather products that prep skin with utmost care to create the perfect base for makeup. To BANILA CO, there are only two fundamental conditions for skin – before and after makeup. The Korean brand designs innovative skin care for those who love putting on makeup. Aside from its perennial bestselling cleansing balm, BANILA CO offers many other shelfie-worthy, paraben-free products.
Designed for dry skin, the Dear Hydration line focuses on boosting moisture and delivering instant yet lasting hydration. Fitted with the brand’s trademark Urban Water Guard System to improve moisture retention, this line also helps reduce stress and protect skin from pollution with mint, basil and neem leaf extracts. Within the line, the Dear Hydration Toner delivers intense moisture and hydration with a lightweight texture that easily seeps into skin. It’s infused with fermented lotus water and bamboo extracts that not only soothe and strengthen skin barriers, but also purify and encourage smoother skin.
Another popular BANILA product is the Miss. Flower & Mr. Honey Cream, a favorite among many beauty editors and connoisseurs. This incredibly nourishing cream comes in a satin-smooth, balmy texture. It provides intense moisture and complexion-brightening and rejuvenating effects, thanks to a premium blend of honey ingredients such as royal jelly, honey butter, beeswax and propolis. Other lines include the Hi Bye collection that focuses on banishing grime and excess sebum, the complexion-brightening White Wedding series, the collagen-rich VV Vitalizing line that delivers anti-aging benefits, and the Hello Sunny series for essential sun care.


Expression Meets Convenience – BANILA’s Makeup
Categorized into three main collections, BANILA CO’s makeup offerings span from flawless and functional base makeup to colorful point makeup and adorable beauty tools. B. by BANILA curates products that are “fun, effortless, dynamic and quick” – from its iconic Velvet Blurred Lip that promises a real-life Instagram-filter finish, to the Pantone-worthy Cheer Gradation Cheek blush that creates a natural gradated flush. There’s also the Eyecrush Shadow Palette, which is equipped with four versatile shades to easily transition from day makeup to evening looks.
The It Radiant CC Cream, another award-winning product from the brand, is a three-in-one color-correcting primer fitted with SPF30 PA++ and Eco Herb Water Complex to leave skin moisturized, soothed and radiant. Perfect even for hot summer weather, the BANILA CO CC cream can be worn alone for fresh, natural-looking coverage, or under your favorite foundation for a boost in glow.


Is BANILA CO right for you?
BANILA CO is a proven leader in the K-Beauty industry with its many award-winning skin care and makeup products that are loved around the world. BANILA’s Clean It Zero line has emerged as a quick and convenient solution to makeup removal and double cleansing without compromising quality for those with busy lifestyles. Similarly, the brand offers vibrant makeup to create flawless and expressive looks that won’t take hours to perfect, while still giving a pro-level finish even for beginners. BANILA CO constantly sets new beauty trends with its product innovations and advanced formulas that can reduce the time spent on your routine. The brand’s minimalistic, pastel-colored packaging and skin-loving textures are sure to win hearts and spots in your skin care cabinet. New to the brand?