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NUXE's history is intricately entwined with that of its founder, Aliza Jabès, a pioneer in natural cosmetics. Immersed in the world of plants from an early age by her pharmacist father, she was fascinated by their scents and benefits for skin health. In the early 90s, she decided to buy a small Parisian natural cosmetology formulation laboratory. From the outset, this visionary entrepreneur focused on R&D and surrounded herself with a team of expert researchers at the cutting edge of botany, formulation and galenics, which led to the creation of NUXE.