The love for Korean beauty certainly stretches far and wide: you love it, your best friends love it, and as it turns out, your favorite celebrities love it too. It’s no surprise that these high-performance, innovative formulas have ended up in the go-to skincare and makeup routines of celebrities, and we’re revealing the exact who’s who and what’s what in this guide to celebrity-approved K-beauty. Not to namedrop, but some of the world’s most powerful influencers and adored idols (Hailey Bieber and TWICE, anyone?) have made it to this list. Keep reading on for all the essential details.

The Celebrity: Hailey Bieber

The Holy Grail: medicube - PDRN Pink Collagen Gel Mask

Courtesy of Korean Skincare Brand - medicube

Hailey Bieber is known for many things, one of them being her flawless glass skin. She revealed that she uses the medicube medicube PDRN Pink Collagen Gel Mask in her pamper routine, and here’s why it’s worth your time: the PDRN and Collagen-spiked hydrogel mask boosts skin hydration and collagen production, supporting your complexion to its plumpest, strongest form. It also targets enlarged pores and dark spots for full skin rejuvenation.

The Celebrity: BTS’ Jungkook and Jimin

The Holy Grail: DEWYTREE - Urban Shade Anti-Pollution Sun SPF50+ PA++++

Courtesy of Korean Skincare Brand - DEWYTREE

ARMY take notes: BTS’ Jungkook and Jimin were filmed slathering on the DEWYTREE Urban Shade Anti-Pollution Sun SPF50+ PA++++ and we have to give them kudos for prioritising sun care. The physical SPF shields your skin from harsh UV rays and protects it against environmental stressors like pollution and fine dust. Pink Calamine contributes to its soothing texture, as well as gives the skin a tone up effect to correct discoloration and dullness. For anyone who’s not a fan of glowy finishes, this one blends out to a lightweight matte appearance.

The Celebrity: Suni Lee

The Holy Grail: CELIMAX - Ji Woo Gae One Step Mild Cleansing Pad

Courtesy of Korean Skincare Brand - CELIMAX

Gymnastic gold medalist Suni Lee took to TikTok to show off her in-flight beauty routine as she travelled to the 2024 Paris Olympics, and the CELIMAX Ji Woo Gae One Step Mild Cleansing Pad was what she kicked off her routine with. These toner pads are soaked in a calming formula of Heartleaf, Allantoin and Hyaluronic Acid to nourish and soothe skin as you cleanse away buildup and makeup. Use the embossed side of the pad for your entire face, then flip it over to target your eyes and lips.

The Celebrity: TWICE’s Jihyo

The Holy Grail: Romand - Glasting Melting Balm

Courtesy of Korean Makeup Brand - Romand

Twin with TWICE’s Jihyo and add the Romand Glasting Melting Balm to your daily MOTD collection. What it is: a tinted lip balm enriched with plant-based oils that creates a protective moisture film on the lips to keep your pout quenched and supple all day. It marries vivid, layerable color with a smooth shine that’s sure to turn heads – if your makeup mantra is ‘less is more’, you’ll definitely love this idol-approved lippie.

The Celebrity: Emily Ratajkowski

The Holy Grail: COSRX - Advanced Snail 96 Mucin Power Essence

Courtesy of Korean Skincare Brand - COSRX

The COSRX Advanced Snail 96 Mucin Power Essence counts innumerable users as fans, one of them being model Emily Ratajkowski. What makes this essence EmRata approved? The non-sticky formula is made with 96% Snail Mucin that absorbs into the skin to keep it moisturized and bright. This key ingredient is particularly effective in healing skin wounds, providing gentle exfoliation and revitalizing a dull complexion. What’s more, it also fades dark spots and treats signs of aging – seriously, what can’t this essence do?

The Celebrity: Emma Chamberlain

The Holy Grail: iUNIK - Tea Tree Relief Serum

Courtesy of Korean Skincare Brand - iUNIK

What’s more relatable than Emma Chamberlain soothing her blemishes with the iUNIK Tea Tree Relief Serum? Ultra-calming and specially formulated for relieving sensitivity, this serum includes Tea Tree Leaf Water, Centella Asiatica Leaf Water and 6 patented fresh buds in its make-up. It provides blemish care to ease breakouts while offering hydrating benefits at the same time, giving reason as to why it’s so globally beloved.

The Celebrity: Jeon Somi

The Holy Grail: mixsoon - Glacier Water Hyaluronic Acid Serum

Courtesy of Korean Skincare Brand - mixsoon

When a product makes an appearance in Vogue’s Beauty Secrets series, you know it’s the real deal. Idol songstress Jeon Somi completed her pre-makeup skincare prep with the mixsoon Glacier Water Hyaluronic Acid Serum, a serum infused with quenching Glacial Water and 3 types of Hyaluronic Acid for a powerful wave of hydration sans heaviness or greasiness. While it’s great for layering between skincare steps, Somi splashes it onto cotton pads to create her own treatment mask, ensuring her skin is sufficiently hydrated for her incoming MOTD.

Which of these celeb-approved picks are you trying out? Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!