One thing we truly appreciate about Korean beauty is that there’s so much to explore. No matter who you are or what you’re seeking, there are countless brands out there to satisfy your needs to the T. At times these brands can seem difficult to find, and in truth it can be difficult to cut through the noise of it all, especially when they’ve yet to break through into the mainstream. Now, it’s time for us to stop gatekeeping the goods and let you in on these 6 K-beauty brands that are absolutely killing the game. They’ve been flying under the radar but deserve the chance to get noticed and prove their worth. Dive into the skincare, makeup and hair & body care brands that will completely upgrade your beauty routines and get you showing up in your best self – just keep scrolling to begin.

Genabelle

Courtesy of Korean Skincare Brand - Genabelle

Genabelle describes themselves as “Hyperformance Dermatology Skincare for all”, operating as a specialized dermatological beauty brand creating safe and reliable skincare for daily use. They’re forward-thinking in their development and understanding of consumer needs, guiding their use of unique ingredients like Salmon PDRN and Edelweiss extract to formulate effective solutions for skin troubles. It’s their PDRN line focused on deep skin nourishment that has recently blown up and caught our attention, but we’re absolutely hooked on the rest of their collection that promotes calm, bright and hydrated skin overall.

PDRN VITA Toning Ampoule JUMBO

Courtesy of Korean Skincare Brand - Genabelle

The Jumbo PDRN VITA Toning Ampoule is a Stylevana-exclusive for those who can’t get enough of this skin-perfecting formula and is constantly running out.

Crystal Drop Hydra Booster Ampoule

Courtesy of Korean Skincare Brand - Genabelle

Cabbage Calming Cream

Courtesy of Korean Skincare Brand - Genabelle

Arencia

Courtesy of Korean Skincare Brand - Arencia

At Arencia, science and nature work hand-in-hand to create cult-favorite artisanal vegan skincare products. Their skin-loving range incorporates natural herbs and skincare remedies utilized in Southern France that users at home can appreciate, and the formulas are so good at what they do, Korean skin clinics use their products for the treatments they carry out. From chewy mochi cleansers that refresh the complexion to rejuvenating body scrubs that leave the skin soft and supple, Arencia’s bound to take over your whole body skincare routine.

Fresh Green Rice Mochi Cleanser

Courtesy of Korean Skincare Brand - Arencia

Fresh Cloud Body Scrub

Courtesy of Korean Skincare Brand - Arencia

Holy Hyssop Serum 30

Courtesy of Korean Skincare Brand - Arencia

“Holy Hyssop” is what you’ll be saying after one use of the Arencia Holy Hyssop Serum 30; this unique jarred serum makes use of Hyssop extract to soften and hydrate the complexion, in addition to preventing acne from breaking out.

Kundal

Courtesy of Korean Skincare Brand - Kundal

Kundal has only recently joined the Stylevana shelves, but it’s a brand that’s well-known and beloved in South Korea. With sophisticated fragrances and nourishing formulas for the hair and body, Kundal seeks to reinvent your head-to-toe routine and appeal to your senses for an elevated shower experience. With their range of shampoos, treatments, body washes and lotions, expect silkier, shinier locks and a soothed, moisturized body for all-day comfort.

Honey & Macadamia Nature Shampoo

Courtesy of Korean Skincare Brand - Kundal

KUNDAL’s signature shampoo is enriched with 44 botanical extracts and treats the scalp and hair with a pH-balancing formula. Fans love it leaves the hair feeling fresh and smelling divine post-wash.

Honey & Macadamia Protein Hair Treatment

Courtesy of Korean Skincare Brand - Kundal

Honey & Macadamia Pure Body Wash

Courtesy of Korean Skincare Brand - Kundal

Parnell

Courtesy of Korean Skincare Brand - Parnell

The DFS system is at the heart of K-beauty skincare brand Parnell: D for David, their founder who was battling dermatitis for years and came across a solution in New Zealand for the constant irritation; F for local farmers who Parnell works with to source superior ingredients for their formulations; and S for scientists who support the Parnell development process in researching and creating skincare solutions for all skin types. It’s this framework that bolsters the brand’s commitment towards ensuring comfort and relief for sensitive skin.

Cicamanu 92 Serum

Courtesy of Korean Skincare Brand - Parnell

Glacial Biome Water No-Sebum Cushion

Courtesy of Korean Skincare Brand - Parnell

Cicamanu Serum Cushion

Courtesy of Korean Skincare Brand - Parnell

A serum-based calming cushion suitable for sensitive and acne-prone skin that’s available in 30 shades? It doesn’t get better than the Parnell Cicamanu Serum Cushion.

LAKA

Courtesy of Korean Makeup Brand - LAKA

Founded in 2018, LAKA quickly set itself apart from other K-beauty makeup labels by positioning themselves as a gender-neutral cosmetics brand. They bring color to all users regardless of age, gender or skin tone, to highlight creativity and self-expression in the best light. Peruse their extensive lip tint collection for your next signature lip or their blush series for that naturally flawless flush; through accessibility, inclusivity and drop after drop of high-performance makeup formulas, LAKA makes a statement in the beauty world that proves makeup is for everyone to enjoy.

Popping Balloon Tint

Courtesy of Korean Makeup Brand - LAKA

The Popping Balloon Tint is the latest formula to join the lineup, offering a bouncy sheen that reflects light and creates a volumised effect.

Fruity Glam Tint

Courtesy of Korean Makeup Brand - LAKA

Love Silk Blush

Courtesy of Korean Makeup Brand - LAKA

CELIMAX

Courtesy of Korean Makeup Brand - CELIMAX

When your skin concerns are crying out, who better to call than CELIMAX? CELIMAX identifies as a brand built on communication, with all of their products being developed in tune with user feedback and suggestions. Collecting true stories from over 60,000 users has allowed them to craft a catalog that truly resonates with their audiences’ needs, with products that become long-term go-tos for their users that promote healthier skin as a whole. Trends come and go, but CELIMAX is a brand here to stay.

Ji Woo Gae Heartleaf BHA Peeling Pad

Courtesy of Korean Skincare Brand - CELIMAX

The product that started it all: the CELIMAX Ji Woo Gae Heartleaf BHA Peeling Pad was the first product the brand came out with when it launched in 2019. Olympic gold medalist Suni Lee is a fan of the formula.

The Real Noni Energy Ampoule

Courtesy of Korean Skincare Brand - CELIMAX

Dual Barrier Creamy Toner

Courtesy of Korean Skincare Brand - CELIMAX

Which brand will you be trying out next? Make sure you’re following us on Instagram and Facebook, as well as keeping an eye on the VANA Blog, so you receive all the latest news, promos and information!